Smart Tips & Decision Intelligence
Multi-brand e-commerce group · 4 owned stores + marketplaces · ~120 employees · 6-month project
The work: algorithms that analyse company data flows in real time. The system generates proactive "Smart Tips" for management, surfacing corrective actions while they still matter.
The obstacle: for the first two months the system threw too many false signals. Sales data arrived from different platforms, with misaligned product taxonomies and orders duplicated between owned stores and marketplaces. I had to normalise the collection pipelines before management started trusting the recommendations.